CraftingEdge, Author at Crafting Edge
A complete IT Solutions Company specialized in delivering Quality Software Products in Trivandrum, Kerala since 2010- Crafting Edge Technologies. We can work on your idea to create and launch a website or set up a remote development office, dedicated to your business goals.
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Experience: 0 to 2 Yrs
Job Type: Full-time
Job Location: Thiruvananthapuram, Kerala ,  Work @ Home

We are looking for true multi-tasking young dynamic enterprise sales & marketing professional, who can manage the entire Business Development activities by developing strategies & plan of execution to direct and coordinate company sales/marketing functions and meet the targets set forth by the company.

Required Skills: ·

  • Minimum Bachelor’s Degree /MBA
  • Prior experience in marketing and business development activities.
  • Strong Analytical Ability
  • Basic understanding of Project Management Processes (Time/Scope/Cost/scheduling/manangement)
  • Demonstrates very good situational management traits.
  • Proven communication skill


  • Identifying and prospecting clients from specified region and explore areas for add-on services to grow business with existing and reliable customer base.
  • Scheduling business appointments and conduct demo presentation
  • Convincing the clients and closing the business deal
  • Represent the company at various community & business meetings to promote the company products and services
  • Preparing business proposal
  • Actively develop networks with various industry bodies, associations, consultants, and clients.
  • Ongoing account management
  • Excellent Communication

Experience: 0 to 5 Yrs
Job Type: Full-time
Job Location: Thiruvananthapuram, Kerala

This opening is for web developers who have sound knowledge in PHP, MySQL, JavaScript, HTML5/CSS and other web development technologies

Required Skills: ·

  • 2+ years of web development experience in PHP 5.4+ projects
  • Demonstrable knowledge of web technologies including HTML, CSS, JavaScript, AJAX etc
  • Excellent development skills in at least two of the following open sources: Word Press, Joomla, Drupal. Magneto.
  • Good knowledge of relational databases, version control tools and of developing web services
  • Experience in common third-party APIs (Google, Facebook, eBay etc.)
  • Good understanding of jQuery frameworks like AngularJS, BackboneJS, RequireJS.
  • Cares deeply about clean and semantic code, and a passion for delivering a great user experience
  • Experience with Git, SQL, JSON and Web Services is a plus


  • Build WordPress, Magento & core PHP websites based on our needs
  • Customize themes and plugins
  • Understand existing systems and modify them as requirements evolve
  • Build reusable code and libraries for future use
  • Identify areas that could be enhanced
  • Build responsive, single page front end apps using a modern framework (Angular, Ember, React, …)
  • Ability to work under evolving priorities

Does your website need to be mobile friendly?

In short, yes it does. While desktops remain important, last year, almost 20% of all website visitors were using a smartphone. According to StatCounter, mobile internet traffic now accounts for one fifth of all internet usage and it’s only going to increase its market share.

Not having a mobile-friendly website can also hurt your rankings in search engines. Since 21 April 2015 Google has confirmed that whether or not your website is mobile friendly will be a ranking factor for mobile searches. If your website is not mobile friendly then you can pretty much wave goodbye to great positions in the search results.

To check if your site is mobile-friendly, you can examine individual pages with the Mobile-Friendly Test or check the status of your entire site through the Mobile Usability report in Webmaster Tools.

But have no fear, once your site becomes mobile-friendly, Google will automatically re-process your pages.

If you’re looking at your search engine results and thinking that the Google’s Mobile Friendly Algorithm didn’t have that much of an impact, Google have said that although the algorithm has been rolled out, the reason we may not be seeing significant changes in the mobile results yet is because indexing and rescoring based on that indexing is not complete. In short, if your site’s not mobile-friendly it will start to slip down in the rankings, if it hasn’t done so already.

If you need help transforming your website for mobile use, the team here at CraftingEdge Technologies are the perfect people to contact. As a specialist digital design agency which excels in responsive website design, get in touch with us today to find out how we can help you.


Bitcoin hit a record high of $1,162 on February 23, nearly two months after hitting its previous high of $1,161 on January 5.

A year and a half ago, the idea of buying the virtual currency bitcoin at that price was laughable. After a rapid rise in value in 2013, the cryptocurrency’s value more than halved by mid-2015.

At its lowest point, one bitcoin was equal to about $230. Get the latest Bitcoin price here.

Given the currency’s covert nature, the average person still may not understand how buying and selling actually works.

Using the app Coinbase , which lets anyone trade bitcoins for a small fee, we decided to find out.

A brief warning: If you’re going to do this, tell your bank you’re about to buy bitcoin. More on that later.


With a 300 per cent increase in its value in just one year, Bitcoins could well be the kind of investment you may be looking for.

However, in spite of all the curiosity, many of us have wondered if it is safe to buy, store and sell bitcoins in India.

How are Bitcoins created?

Unlike paper currencies, Bitcoins cannot be minted, they can only be mined. There are only 21 million bitcoins that have been created.

At present, only 16.8 million or 80 per cent of all the bitcoins have been mined.

How to buy Bitcoins?

You can look for various digital currency exchanges to buy bitcoin.

You can purchase Bitcoins with a credit card. and are the most popular exchanges. They also offer tutorials on digital currencies.

In India, you can purchase Bitcoin from Zebpay exchange. Zebpay has Android and iPhone app which lets you link your bank account for quick transfers.

You can buy Bitcoins by making a payment to Zebpay’s bank account. You can also withdraw the money to your bank account, and track data on Bitcoin valuation in the country.

There is a KYC requirement and you need to verify your ID by simply clicking a photo of your PAN card.

Unocoin, another India-based exchange, lets you trade Bitcoins. They can help you buy, sell, store, use and accept bitcoin.

The company claims it has over 1,50,000 customers.

With Prime Minister Narendra Modi-led government going the whole hog to make India a less cash economy, digital cryptocurrency has caught the attention of many Indians.

Post demonetisation, leading Bitcoin exchanges in India witnessed a rise in user base by up to 250 per cent.

Sathvik Vishwanath, CEO of popular bitcoin wallet Unocoin had told BT that after demonetisation demand from India has increased manifold.

Sandeep Goenka, CEO of Zebpay, one of the largest bitcoin exchanges in the country had said, “Indians are enquiring about bitcoins as an alternative and safe investment option. They are downloading Zebpay as they want to experiment with digital currencies. There has been a 50% increase in Zebpay downloads.”

To be able to store Bitcoins, you’ll need a wallet which can be in your computer or smartphone. You can back up the wallet at another location so that you don’t lose data if your hard drive crashes. Depending on your requirement, you can choose a wallet.

How much returns can you get if you invest in Bitcoins?

The decentralized virtual currency that took the world by storm has witnessed a 300 per cent rise in value in just one year. Its value hit an all-time high when Japan passed a law to accept bitcoin as a legal payment method.

Despite RBI’s reluctance to recognize the cyptocurrency, the interest in Bitcoins in India has not waned. After Prime Minister Narendra Modi’s demonetisation move, Ahmedabad-based bitcoin trading start-up Zebpay witnessed a 25 per cent surge in revenue.

Unocoin, another bitcoin trading firm which had received funds from Blume Ventures, saw a threefold rise in its user base to 1,20,000 following demonetisation.

Value of Bitcoins may not come down as there are limited number of Bitcoins and everyday more and more people are showing interest in investing in the cryptocurrency.

Are Bitcoins legal in India?

Even as economies like Japan and Russia move to legalize the use of Bitcoins, India, despite being at the cusp of a digital revolution is yet to officially recognize the cryptocurrency.

India’s central bank, the Reserve bank of India or the RBI, which regulates Indian rupee, had earlier cautioned users, holders and traders of Virtual currencies (VCs), including Bitcoins.

“The creation, trading or usage of VCs including Bitcoins, as a medium for payment are not authorised by any central bank or monetary authority. No regulatory approvals, registration or authorisation is stated to have been obtained by the entities concerned for carrying on such activities,” the central bank had said.

In March, RBI Deputy Governor R Gandhi warned against crypto-currencies such as Bitcoin. “They pose potential financial, legal, customer protection and security-related risks,” Gandhi said. “Payments by such currencies are on a peer-to- peer basis and there is no established framework for recourse to customer problems, disputes, etc. Legal status is definitely not there,” he added.

However, the central bank hasn’t unequivocally banned Bitcoins in the country.

Blockchain, the technology behind Bitcoin

Although Bitcoin is yet to become mainstream in India, the underlying technology behind it, the blockchain technology has caught the attention of several Indian banks. Last year, ICICI Bank announced that it successfully executed transactions in international trade finance and remittances using blockchain technology.

In Q4 ’15, India surpassed the US to become the #2 market in terms of Internet users behind China. However, e-commerce sales in India are nowhere near the value they generate in the U.S. or in China. So here’s a look at internet penetration, digital buyers and e-commerce sales of the top 5 countries by total retail Sales.
We’ve been interested in this topic for a few years now ; in this post almost two years ago we tried to gauge the penetration of e-commerce in four BRIC countries by comparing the proportion of their population that was active online vs. the proportion of population that actually shopped online. In today’s post, we’ve gone one step further and looked at the value of sales originating from those that shop online, i.e. the proportion of total retail sales value that is contributed through the e-commerce channel. For this purpose, the countries that we’ve chosen are those that are the top 5 in terms of total value of retail sales, namely USA, China, Japan, Germany and India, in decreasing order of sales value. Each of these five countries is linked to two sets of concentric circles, one in the top half of the chart and one in the bottom half of the chart. The set of concentric circles on the top had population numbers and that at the bottom has sales figures. Now for the details.

Let’s consider India as an example. The outermost circle in the top set of concentric circles for India tells us that our country has 925 mn people aged 14 years or more. The circle inside it shows that of these 925 mn people, 221 million or 24% are internet users. The innermost circle shows that only 82 Mn – or 9% of the 925 mn people – are digital shoppers and make online purchases of goods and services other than travel and events.

The bottom circle linked to each country shows the total value of retail sales and the proportion that is conducted via e-commerce. For instance, total retail sales in India are estimated at 818 Bn USD, and that conducted over e-commerce is just 14 Bn USD, or 1.7% of the total.]

So in spite of all the hype around this channel and the huge spend on advertising by the e-commerce players, a mere 9 % of our population shops online, and these purchases account for only 1% of total retail sales. Why only 1% ? Either due to a lower frequency of shopping online vs. visiting a retail store and / or due to a lower value of goods being purchased online. The latter seems unlikely since a large proportion of online sales are for mobile phones and accessories, followed by apparel and footwear, so it must be the low frequency to blame. Two big obstacles for e-commerce to surmount are now clear – the low penetration of online shopping amongst internet users, and the low frequency of online shopping among those that do shop online.

On to our neighbour China. While 56% of their total population is online, over half of these make purchases online. No wonder that sales through the e-commerce channel are 15.9% of total retail sales in China, as the bottom circle shows.

Surprisingly, though the US has a far greater proportion of population that makes purchases online ( 65% of its total population buys through e-commerce), these account for only 7.1% of total retail sales. Wonder whether it’s the ugly frequency problem rearing its head again, or whether it’s due to low unit value of goods purchased.

Running your own business is no easy task, and your to-do-list is guaranteed to never end. This said, you shouldn’t use this as an excuse to take short cuts when it comes to having online visibility. Beginning with your website, it’s vital to position yourself online with a strong, professional destination that gives customers the impression you mean business and the motivation to want to engage more with your business. With this in mind, consider these five reasons why having a strong website is important.

First Impressions Count 

Let’s face it – we live in a world where people Google GOOGL +1.42%before they shop, visit online review sites like Yelp YELP +0.73%before they buy and “check-in” via Facebook as they go about their days. Because of this, you want your first impression to be the best it can be. Beginning with your website, consumers are passing judgement and making decisions about whether or not they will even visit your store, restaurant or office. They’re likely to dismiss you entirely, as well, should they believe your website doesn’t reflect the kind of experience your business – or a business like yours – should offer.

Window Shopping Isn’t What It Use to Be 

Strolling down your local Main Street isn’t the only way people check out stores and other small businesses nowadays. With routine visits to Yahoo YHOO +%, Bing, Google, Yelp and other online sites, customers are constantly seeking where they plan to make their next purchases. Make sure your business is well represented on these sites by first and foremost, having a website – but by also being represented among each of the online search engines, review sites and other online spots your business may be considered for customer review. Beyond having your URL address available, also be sure your street address, phone number and email is easily visible. Social media links can’t hurt, either, but only include these if you are actually active on social media.

No Website Means Losing Business 

By now it’s clear that if you don’t have a website, you’re missing out on opportunities for customers to identify who  you are and if they want to spend money with you. This said, if you have a badwebsite it is better to have no website. While no website equals missed opportunities, a bad website can actually be worse since it literally makes your business look bad. With so many template based websites available nowadays, such as, for you to customize for your unique business, there’s truly no excuse for your website to look unprofessional and sloppy. If you can’t proudly promote the website you have currently live and available for the world to see online, take it down. A bad website is far worse than no website – but let’s be clear… both are bad for business.

Whether you are a one man or woman show or operate with 100 employees, your website should appear as if you have a team dedicated exclusively to keeping your online presence strong and noteworthy. The key here is “appear” versus actually having someone updating your website everyday. For most small businesses, this is simply not necessary. However, having a professional, polished looking website that functions easily and offers customers easy navigation, strong photo images, professional quality content and an overall experience that engages them enough for them to want to do business with you is key.

Nicole Leinbach Reyhle is the Author of Retail 101: The Guide to Managing and Marketing Your Retail Business, as well as the Founder of Retail Minded and the Independent Retailer Conference.

We are looking for a Front-End Web Developer who is motivated to combine the art of design with the art of programming. Responsibilities will include translation of the UI/UX design wireframes to actual code that will produce visual elements of the application. You will work with the UI/UX designer and bridge the gap between graphical design and technical implementation, taking an active role on both sides and defining how the application looks as well as how it works.

Required Skills: ·
-Proficient understanding of web markup, including HTML5, CSS3
-Understanding of server-side CSS pre-processing platforms, such as LESS and SASS
-Proficient understanding of cross-browser compatibility issues and ways to work around them.
-Proficient understanding of client-side scripting and JavaScript frameworks, including jQuery
-Good understanding of jQuery frameworks like AngularJS, BackboneJS, RequireJS.
-Cares deeply about clean and semantic code, and a passion for delivering a great user experience

*Develop new user-facing features
*Build reusable code and libraries for future use
*Ensure the technical feasibility of UI/UX designs
*Optimize application for maximum speed and scalability
*Assure that all user input is validated before submitting to back-end
*Collaborate with other team members and stakeholders
*Build responsive, single page frontend apps using a modern framework (Angular, Ember, React, …)

Job Type: Full-time

Job Location:

  • Thiruvananthapuram, Kerala

Required experience:

  • Web/Front End Developer: 2 years