To In response to the challenge, 7YELLOW embarked on a creative endeavour to provide viewers with an immersive experience that brings them closer to Evelyn Coffey.

The approach included the following key elements:

• Online TVC-Style Piece: 7YELLOW created an online TVC (Television Commercial)-style piece that serves as a window into Evelyn’s life. This piece aimed to offer a deep understanding of her training, her home life, her relationship with her wife, her daily routine, her connection to the community, and what makes Fad Saoil the perfect partner for her journey.
  
• Cinematic Production: The piece was shot in a highly cinematic style, drawing inspiration from the high-production quality of brands like Nike. This approach aimed to create a visually stunning and emotionally engaging piece that would resonate with the audience.
  
• Storytelling and Immersion: The narrative focused on not only Evelyn’s athletic journey but also her personal life, her community, and the synergies between her and Fad Saoil. By delving deep into these aspects, the piece aimed to provide a comprehensive and emotionally resonant portrayal of Evelyn’s story.