7Up Upliftment Takeover
01
Film
Production
Concept Development
On Location Filming
In House Crew & Partners Experienced Producers
Challenge
OMD Ireland, approached us with their client Pepsico. The aim was to bring the uplifting spirit of 7UP to food experiences in Cork, creating memorable experiences for consumers.
7YELLOW took on the challenge with enthusiasm, not only securing the sponsorship but also taking the lead in organising the entire production of 7UP branding within the bustling food court of Marina Market. TThroughout our response, we implemented the following key strategies and activities:
our response
7YELLOW took on the challenge with enthusiasm, not only securing the sponsorship but also taking the lead in organising the entire production of 7UP branding within the bustling food court of Marina Market. TThroughout our response, we implemented the following key strategies and activities:
Negotiating Sponsorship: We successfully negotiated the sponsorship with 7UP, OMD Ireland, and Marina Market, setting the stage for a vibrant and engaging collaboration.
Result
The results of our efforts were both encouraging and insightful:
- Consumer Satisfaction: Consumers expressed their delight at encountering the refreshing taste of 7UP Zero. Many reported choosing to purchase 7UP Zero over the original 7UP due to its lower sugar content and preference for its taste.
- Brand Transition Recognition: Some consumers mentioned being unaware of the transition from 7UP Free to 7UP Zero, but upon trying it, they expressed a preference for the change, considering it a logical decision.
The results demonstrate the success of our collaboration in introducing 7UP Zero to consumers, increasing brand recognition, and gathering valuable feedback. This venture not only brought the uplifting spirit of 7UP to Cork but also created a positive and memorable experience for attendees.